When I was a little girl I was intrigued with voices. Not just any voice, but those of people you never see. I was particularly perplexed with the «Time Lady». Remember, there was a number you could call to get the most accurate time of the day. Back then it wasn’t a computer generated voice…
Business can be a tricky thing, even when you’re only operating within your own language. When you bring in another tongue, things can rapidly become hugely complicated. At this point you will need some form of translation or other. Deciding whether this should be carried out in-house or through a translation agency is the next…
An insurance agency elevator pitch is a succinct summary used to quickly describe your insurance agency, products and services. It should include your unique agency value proposition, and must be delivered within the time span of an elevator ride, in about 30 to 60 seconds. This can be much harder than many agents might initially…
The ability to use proper microphone technique to bring out the best in your voice is indicative of a true voice over professional. Learning and utilizing proper microphone technique is incredibly helpful when it comes to editing, mixing and producing great voice overs. For a voice talent, knowing how to: avoid plosives, adjust for dynamics,…
The world, today, is becoming progressively digitalised with millions of folks going online. Companies are realizing the encompassing reach their brands can enjoy by being proactive in the digital arena. No matter a brand is small or a giant unit, they certainly do not hesitate to invest in the top digital marketing agencies that have…
Here’s a look at the best cities for various kinds of voice over work: New York City, NY New York City is the place to go for the best voice over work for advertisements. With most of the top advertising agencies located in the Big Apple, it makes sense that the biggest voice talents for…
As a professional branding consultant working for a branding agency I am always amazed at the lack of knowledge of ad agencies or marketing companies when it comes to branding. Sure, they all say they do branding but saying a buzz word does not make it so. All they really care about is doing what…
Anyone who has been responsible for planning an event knows that selecting the venue and planning the schedule is only half the battle. The perceived success of the event, whether it's a large business meeting, a workgroup retreat, a consultation, a sales event or a training session, depends on it running smoothly and making a…
There are two types of voice-over customer, the quality conscious and the budget conscious. Although budget is important, sacrificing quality for the sake of hiring the cheapest, is ALWAYS a bad idea. Hiring a voice artist because they are cheap can cause all sorts of problems and in the long run, will probably end up…
With the federal government passing the Housing and Economic Recovery Act on July 31, 2008, we can expect to see a lot more laws passed by the states. The Housing and Recovery Act contained the S.A.F.E. Mortgage Licensing Act. That portion of the bill requires the states to put in place a Loan Originator Licensing…
When we conduct training for employees through our organization or for customers in different locations, etc., we want to be sure that they receive the same message and leave with the same knowledge and skills. There are 16 separate actions you can take to increase the probability that your training programs will be the same…
Do your English or foreign language learners own or have access to any high-tech toys like Ipods, MP3 or MP4 players? How about a PC, digital camera or cell phone with picture-taking capacity? What about access to an audio, digital or analog (cassette tape) voice recorder? Using these devices and other high-tech toys, a host…
IT ALL STARS WITH YOUR VOICE If you have ever been told that you have a great voice, then you may have thought of making use of that great voice in a professional way – as a singer, announcer or as a voice over talent. Voice over, or adding your voice to advertisements and recorded…
A recent article in HR Magazine (HR Magazine, January 2012, Low-cost safety training, by Angela Collis, SPHR, GPHR) suggested that if an employer can’t afford to send all the employees to safety training, that a low-cost approach would be to send one and let that one teach the rest upon return to work. Although that…
Spanish tutoring is becoming increasingly popular. You can see Spanish tutoring schools everywhere; just take notice as you drive around town. The same is true for the internet. There are tons of Spanish tutoring sites that promise to teach you how to speak the language at record speeds. However, the question most asked is, which…