You may not be aiming to produce blockbuster videos, but it will still cost you money to get that corporate audiovisual content created and get it out there. According to a Gartner Research Study, most companies spend about 12% of their annual revenue on marketing. With the rise in popularity of videos, many companies are…
Videos are now the preferred medium for communication in this digital age. This trend is expected to grow in the coming years. Experts predict that videos will drive more than half of the traffic online by 2019. If the number of YouTube subscribers is anything to go by, this prediction will prove to be true.…
In today's business markets, videos are turning out to be the most popular means of advertisement, an essential product for Fortune 500 companies as well as for all startup company sizes. Most of the companies, irrespective of their size have begun to realize that video marketing is the best tool when it comes to planning…
The dependence on media has increased a lot over the years which led to the development of this sector enormously. The print media was majorly used in olden days in the form of newspapers, magazines, journals, newsletters and brochures. To add to the efficiency, media has been existing in various forms these days like television,…
At in-dependency in 1960, the Nigerian population was about 50 million. Currently we are an estimate 158 million, meaning that 120 million Nigerians are below the age of 43 years. If those above 60 years are only about 38 million, it therefore means those between the ages of 18- 43 years are the majority. That…
This competition is an initiative of the CBN as part of its corporate social responsibility and in consonance with the principle of the National Economic Empowerment and Development Strategy (NEEDS). It is designed to unleash the entrepreneurial spirit of the youth corps members during their service year and to encourage them to imbibe entrepreneurial concepts…
Voice over is a business that can be very unfriendly to the faint of heart. If you cannot take constructive criticism, if you're impatient, if you hate to lose, if you can't handle rejection, then these traits will not work in your favor when seriously considering becoming a voice over artist. To begin with, the…
Everyone has heard a voiceover at one time or another. From the voice of Mickey Mouse, to the voice that sells you shampoo or insurance on the radio, voiceovers provide an effective way to evoke emotion or get important information across to an audience. In fact, without voiceover, media wouldn't have the same impact and…
The Internet offers a wide range of resources for companies to position their brands; web pages, social networks and a lot more. However, this is not enough for capturing the attention of the viewers. So the best way to create awareness of your product and draw traffic to your site is using a 'corporate video…