As a professional branding consultant working for a branding agency I am always amazed at the lack of knowledge of ad agencies or marketing companies when it comes to branding. Sure, they all say they do branding but saying a buzz word does not make it so. All they really care about is doing what…
You got into business because you love what you do and you saw a way of making some money while doing it. Whether that thing is the building of a home, providing personal training or producing two by fours, you are devoted to your business and the lifestyle it has provided you. But to make…
The concept of recruitment agencies is being in trend from quite a long time now. They make choices for you may be an employer or job seeker. An online recruitment agency also does the same work but working method is different and cost effective. They have transformed the recruitment industry by removing much of the…
Insurance agency email marketing can and should be one of the most powerful lead generation tools in an agency marketer’s tool box. And when it comes to insurance agency email marketing, multivariate testing offers a highly advantageous methodology to improve results, providing greater insights into email campaign optimization and conversion efficiency. A/B split testing offers…
Okay let’s start with the basics. What is a modeling contract? Is an agreement that both parties, the model and the agency must agree on before marketing the model. There are many terms and conditions included in the agreement such as: How the model’s income will be split between the model and the agency. Duration…
If you are a small business owner, you know how important customers are to your success. By making timely payments on the goods and services you provide, customers help give your company the resources vital to growth. Unfortunately, there will probably come a time when a customer fails to pay off a debt, and you…
Search Engine Optimization (SEO) basically helps your brand to appear higher on search engines and it improves your online presence. If you are an entrepreneur and are looking forward to hire the services of an affordable SEO agency, you’re on the right track. This is because SEO is very important for the online growth and…
This article reviews what agencies and brokers should do once they've created an opt-in target prospect list. List building is a separate topic from list maintenance, and one which is worthy of significant discussion. That said, once agencies and brokers have created a list, they should quickly establish list maintenance best practices. Maintaining a clean…
An online advertising agency is no ordinary agency. Although such agencies are primarily founded to help you with your marketing needs, they are also usually established by professionals with keen talent for creative arts. They are inspired by their creative talents to do what they can to make your business appeal to your target market…
When you enter the online business world, the first advice that everyone gives you is to hire a digital marketing agency to boost the rankings of your business and its promotions online. A professional internet marketing services company knows how to register your company’s presence on the internet. It not only helps in increasing your…
With the rise of social media, apps, and other social platforms online, the field of marketing has become much more complicated than it was in the past. Successful implementation and execution of marketing plans can make the difference between growth or bankruptcy. At any moment a new technology or online website could be changing the…
Let's begin with a simple definition of social bookmarking, then discuss how this can be used as a component of your insurance agency web marketing plans . Social bookmarking allows Internet users (and insurance agencies) to organize, store and manage online resources, akin to marking pages in a book for use at a later date.…
What is eCollateral, and why is it an important aspect of insurance agency marketing in general and insurance agency leads specifically? Let’s begin with a definition of eCollateral. Marketing collateral is the collection of media used to support the sales of a product or service. This collateral is intended to make sales and marketing efforts…
In recent times, digitization of documents and data generation has created high volumes of data in almost all industries. It is definitely not easy for entrepreneurs and business owners to manage the large volumes of data and maintain quality, accuracy, and reliability at the same time. Whether your firm is small, medium or big, effective…
There are many businesses around the world, which are considering the importance of digital marketing domain as a vital way to promote their trades online and find potential customers around the world. Nowadays, many small to large level enterprises are moving online and adopting the benefits of digital media marketing. For this purpose, they are…