Insurance Agency Lead Scoring

Many insurance agencies have not yet formalized their lead scoring system. This is a worthwhile endeavor for all agencies, and one which should be revisited every year, while tracking the return on investment of their marketing programs. What is lead scoring? It is a methodology used to rank prospects against a scale, and then assign…

The History and Background of Travel Agencies

Basically when you say travel agency you can imagine somebody that can assist you in planning your trip or someone has to be responsible with all the preparations you will need. Travel agencies are retail business at assist customers in planning, reserving and preparing vacation holiday tours or only transportation and accommodation you need to…

Sole, Joint or Multiple Agency?

Many clients I meet at valuations know they can use one or several estate agents. They also know using more than one agent could cost them more on the fees. What they might not have considered is the small print of each type of agreement or the relative merits of using one, two or many…

What is Limited Agency?

Most people understand that a Buyers Agent is the agent that represents a buyer through a real estate transaction and the Sellers Agent represents the Seller during the transaction. Often, buyers do not understand exactly what «Limited Agency» (sometimes referred to as Dual Agency) is and how it will impact their sale or purchase. In…

ISO – International Standard Organization

ISO is the International Standard Organization and it is established in 1947. It is world’s largest developer and publisher of International Standards. ISO is a non-government federation of national standards bodies which forms a bridge between the public and private sectors. ISO has developed its institutes in 163 countries with one member in each country…

Photographer Vs Videographer

‘Don’t videographers and photographers do one and the same thing?’ This has often been the cue for a heated argument on the difference between photographers and videographers. It’s often required for a video production company clarify the difference. There are several points of conflict that are causing a rift between professional videographers and photographers. Amongst…

Tips For An Awesome Video Production

Videos are now the preferred medium for communication in this digital age. This trend is expected to grow in the coming years. Experts predict that videos will drive more than half of the traffic online by 2019. If the number of YouTube subscribers is anything to go by, this prediction will prove to be true.…