All of us have heard or read terms like translation agency, translation company, localization agency and language service provider (LSP). Many people new to translation and localization are sometimes confused by the jargon. This article will help clear up the confusion with the often interchangeable terms «translation» and «localization» as well as other terminology associated…
Establishing and managing any business online can be a really tough task to perform. This is where you need to get your hands on professional SEO services which are convenient and affordable at the same time. Hiring a professional SEO agency can prove to be really good for your company if you truly want to…
Insurance agency marketing is experiencing a paradigm shift, from the old days of pure reference based marketing and face to face networking, toward a more current, digital marketing based plan. This is not to say that the days of networking and reference selling have come and gone, but rather that agencies seeking to optimize growth…
Videos have great shelf life and offer insurance agencies and brokers an opportunity to provide educational, sticky, and effective content. Videos can range from recorded webinars, to voice over PowerPoint, to professionally composed whiteboard productions with scripted voice over and complimentary background music. Why add video to your insurance agency website, and why create a…
The travel agency business is not the first one to be plunged into the cold reality of an open market environment. The brokerage, banking, trucking and railroad industries have gone before us. I have often drawn comparisons between those industries and the evolving patterns in the travel agency business. Consolidation in the agency business is…
The internet is ruling the world and people are relying mostly on it to gather information, expand business, transaction, and more. Internet has come across with endless features that are helping everyone to get whatever they want. It has opened a million doors for the business and has served itself as a boon for the…
In order to find the best digital marketing agency, first, we need to understand «what is digital marketing», «will digital marketing benefit your business» and answer the question «how do I get more leads for my business?» – which should be the purpose of any marketing. What is a Digital Marketing Agency? The dictionary definition…
If you are wondering why you would use a staffing agency for temporary or permanent recruiting needs, there are many excellent reasons why you can benefit from their services. This top five list addresses the most beneficial reasons to consider using a temporary staffing or permanent recruitment firm – Liability, Cost, Flexibility, Expertise & Time.…
LTE, the future of wireless technology, also known as the 4G has already gained a hype in the wireless world. Service providers are spreading their networks that will be functional with the LTE. The planning phase of these networks has ended and now even the deployment has reached to its fullest capacity. LTE will mark…
If you are a licensed nurse and have considered becoming a traveling nurse, you must find a traveling nurse agency to work with. A good traveling nurse agency will help you find the right job that commensurate your experience, specialty, location, and of course, expected pay. There are a lot of traveling nurse agencies operating…
For a business or a brand to score in the market, requires a good marketing strategy. You must possess all the elements needed for your business to thrive in a competitive market. A creative agency provides you all kinds of help to promote your business efficiently. It includes design, advertisement, digital services, solving problems etc.…
As a professional branding consultant working for a branding agency I am always amazed at the lack of knowledge of ad agencies or marketing companies when it comes to branding. Sure, they all say they do branding but saying a buzz word does not make it so. All they really care about is doing what…
You got into business because you love what you do and you saw a way of making some money while doing it. Whether that thing is the building of a home, providing personal training or producing two by fours, you are devoted to your business and the lifestyle it has provided you. But to make…
The concept of recruitment agencies is being in trend from quite a long time now. They make choices for you may be an employer or job seeker. An online recruitment agency also does the same work but working method is different and cost effective. They have transformed the recruitment industry by removing much of the…
Insurance agency email marketing can and should be one of the most powerful lead generation tools in an agency marketer’s tool box. And when it comes to insurance agency email marketing, multivariate testing offers a highly advantageous methodology to improve results, providing greater insights into email campaign optimization and conversion efficiency. A/B split testing offers…