Branding Agency Versus Ad Agency

As a professional branding consultant working for a branding agency I am always amazed at the lack of knowledge of ad agencies or marketing companies when it comes to branding. Sure, they all say they do branding but saying a buzz word does not make it so. All they really care about is doing what…

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Your Voice Over – Sacrificing Quality For Cost

There are two types of voice-over customer, the quality conscious and the budget conscious. Although budget is important, sacrificing quality for the sake of hiring the cheapest, is ALWAYS a bad idea. Hiring a voice artist because they are cheap can cause all sorts of problems and in the long run, will probably end up…

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August 2008 Mortgage Licensing Update

With the federal government passing the Housing and Economic Recovery Act on July 31, 2008, we can expect to see a lot more laws passed by the states. The Housing and Recovery Act contained the S.A.F.E. Mortgage Licensing Act. That portion of the bill requires the states to put in place a Loan Originator Licensing…

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How to Ensure Consistency in Training

When we conduct training for employees through our organization or for customers in different locations, etc., we want to be sure that they receive the same message and leave with the same knowledge and skills. There are 16 separate actions you can take to increase the probability that your training programs will be the same…

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Voice Over – A Beginner's Guide

IT ALL STARS WITH YOUR VOICE If you have ever been told that you have a great voice, then you may have thought of making use of that great voice in a professional way – as a singer, announcer or as a voice over talent. Voice over, or adding your voice to advertisements and recorded…

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Low-Cost Safety Training? Not So Fast

A recent article in HR Magazine (HR Magazine, January 2012, Low-cost safety training, by Angela Collis, SPHR, GPHR) suggested that if an employer can’t afford to send all the employees to safety training, that a low-cost approach would be to send one and let that one teach the rest upon return to work. Although that…

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Voice Overs? Why Would You Need Professional Voice Over Talent?

The business world is flooded with presentations. Meetings are filled with slides, videos, webinars and other communication tools. The graphics, animations and color schemes are appealing. Too often, however, someone reads the text displayed on the screen in a matter-of-fact tone that is not always effective. What is a marketing executive, Human Resources manager, Vice…

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