How to Influence Via Voice Overs

Think back to the last time you were persuaded by a salesman to make a purchase at a department store. Take a few moments to consider how they used their voice – not just words, but tone, inflection, emotion – to talk you into selling out your hard earned cash. After some reflection, it is…

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Voice Over Is Marketing

Voice over, like life is marketing. And marketing is finding a way to give people what they are looking for. I never buy anything really from the late night “Sham Wow” guys, marketing guru’s and snake oil salesmen. But I have to admit I do love to listen to a well performed, well written and…

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