I can only speak from experience. I am finding that more and more advertising agencies are utilizing the magic of jingles and music to brand their clients products and businesses. A classic example of a jingle that launched a successful long term campaign worldwide in the public consciousness was created by my teacher at UCLA…
In the last couple of decades, we have seen how mobile devices have gone viral. With the technology to support high speed internet access, mobiles have made a global population that is constantly at a tap’s reach to any information. Businesses too have seen the benefits of having a mobile workforce which can co-ordinate very…
Before we look into different types of entertainment, first let’s define what entertainment is. Entertainment is any kind of activity that provides amusement for people in a passive way, other entertaining activities that involve participating are considered recreation or hobbies. There are many types of entertainment for particular tastes, for example we have cinema, theatre,…
For many areas of the radio industry, you have to actually work at a radio station or for a radio show, or even online radio, but for radio commercials, the advertising agencies and voice over artists are called upon to work in a recording studio to produce adverts that are aired. These radio commercials are…
When people start looking for a firm to create their next video, they are usually surprised by video production quotes they receive and start wondering why these costs seem so high. It is a fact that producing an outstanding video with a professional company will be a significant investment for any business. However, we are…
If you happen to be new to the film industry or even the theater industry where productions are done for stage, you probably will not be sure about where to find the right voice over talent to create the good effects in your presentation. The art of voice over actually defines a technique in which…
There have been many video games that have been adapted to movies. With these adaptations, there would usually be a main character that has a costume based on someone from the video game itself. Whether these are the same character, a familiar face, or someone completely unrelated, how the person being focused on matters to…
Like any sector or industry, advertising has also become a very competitive industry and has assumed a very professional role in its own field and area of function. With the market getting flooded with thousands of products and services every day, creating awareness about them becomes extremely important. How will people buy products and services…
Remember those great radio and TV spots from the 70s and 80s? And yet we have some great spots written today, but the fact is, that as companies and small business try to become more and more profitable, or in a lot of cases just plain sustainable, with increased competition from abroad, the marketing campaigns…
There are billions of videos currently on YouTube. Users upload an average of 300 hours of video every minute. This is the testament to the rising popularity of online audiovisual content. However, this doesn’t mean that every single visual content uploaded to the internet is effective. There are billions of videos on YouTube and over…
In the over two decades I have been working in the media industry, friends and listeners have asked me in many occasions to offer classes or coaching so I can share my experience. These requests were the motivation for me to start writing these media related articles. In this issue I will provide information on…
In order to find the best digital marketing agency, first, we need to understand «what is digital marketing», «will digital marketing benefit your business» and answer the question «how do I get more leads for my business?» – which should be the purpose of any marketing. What is a Digital Marketing Agency? The dictionary definition…
There are statistics all over the Internet that show just how powerful audiovisual content is. CISCO’s report ‘Visual Networking Index: Forecast and Methodology 2014 – 2019’ indicates that audiovisual content will be driving 80% of internet traffic by 2019. You may be considering incorporating film into your marketing campaign. You may also be wondering how…
Efficient digital audio revolution has made commercial voice overs, a combined talent of professional performers. Easy to use, they provide high service standards to the customers. Today, commercial voice overs are extremely accessible even to the small businesses. If you want to improve your visual presence and are aiming at beneficiary business success; then they…
Being told that you’re special is a breathtaking experience more so when the one who said it is your most cherished man. There are, however, many different meanings to just one word so the word special could mean a hundred different things to different people. You’re special because you’re the one. Perhaps this man has…