Remember those great radio and TV spots from the 70s and 80s? And yet we have some great spots written today, but the fact is, that as companies and small business try to become more and more profitable, or in a lot of cases just plain sustainable, with increased competition from abroad, the marketing campaigns and budgets have either shrunk or become to thin trying to advertise in many avenues without a complete budget to back it up.
Advertising today has really changed and with this change comes opportunity to stand out in the crowd. With as many commercials that abandon the golden rules of advertising, now is a great time to think about your company ad, where you might place it, and then what you might include. The fact is, that great commercials written with great and memorable jingles can really take off. You look at so much of the advertising that's out there that only utilizes some dance loop in the background. While that might create some energy, it does not create rememberability. You want to be remembered, than follow some of these golden rules and you'll be well on your way.
When at all possible, always include a great sounding jingle. Let's talk about this for a moment. Great jingles usually do not come from the guys that are offering a jingle for $ 499 – just not going to happen. An "A" list singer can cost $ 200 – $ 400 dollars alone and that's non-union. How do all of the other players get paid and lastly, how does the writer and producer get paid. Let's put this into real life practice. A great sounding jingle fully produced should cost somewhere between $ 1,500 and $ 2,500 depending on the complexity, length of air time and number of singers and players. While that's going to be considerably more than the in-house radio or cable company voice over and production music let's see what you gain.
You gain sales. Are you listening me – You gain real credit increased numbers in obtainable sales. This will not happen with a cheap commercial Why? Because who's going to remember you? The reason that McDonalds, Budweiser and so many other companies jumped out in front early in the game was because they had great sounding and memorable spots. You went around singing those commercials that after awhile you almost became sick of, but you could not get them out of your head. Does your commercial do that? I'll bet it does not. If you're going to spend all sorts of money on creating an interesting and well-navigated web site for your business, getting all of the other facets in place, then why stop short on the advertising front.
If you really want your business to succeed, and if you really want the public to view you and your service with credibility, then give them a reliable commercial that features a great sounding voice over with a great sounding music bed and with a jingle that they can not get out of their head because it's so catchy and fun to sing!