Insurance Agency Email Marketing And Multivariate Testing

Insurance agency email marketing can and should be one of the most powerful lead generation tools in an agency marketer’s tool box. And when it comes to insurance agency email marketing, multivariate testing offers a highly advantageous methodology to improve results, providing greater insights into email campaign optimization and conversion efficiency. A/B split testing offers…

How Can Insurance Agency Marketers Maintain A Clean And Healthy Prospect Email List?

This article reviews what agencies and brokers should do once they’ve created an opt-in target prospect list. List building is a separate topic from list maintenance, and one which is worthy of significant discussion. That said, once agencies and brokers have created a list, they should quickly establish list maintenance best practices. Maintaining a clean…