The internet offers you the opportunity to seek out jingle and music production companies and listen to their jingle and audio samples online. Your success in finding the best possible resource depends upon a thorough evaluation of as many companies as possible. You do not need to be a musician to know what you like. If you're going to brand your company, it needs to something extraordinary. Something that will position your company in the public consciousness for years to come.
There are things to look for in a top jingle company and a few red flags that can help to weed out the bottom feeders.
When listening to jingle samples online, here are a few things to look for:
1) Look for: Overall quality of the all the samples on the site as a whole. (Red Flag: If one or two samples sound boring, bland or poorly done, why are they being shown on the site?)
2) Look for: Diversity of voices. (Red Flag: If there is just one male and one female voice singing all jingles on the site)
3) Look for: Diversity in styles of music, production, instrumentation & vocal arrangements. (Red Flag: If it all starts to sound the same to you it's not a good sign)
4) Look for: Overall quality of the writing. Each sample should demonstrate creativity & imagination, lyrically and musically. (You'll know it when you hear it) (Red Flag: Lyrical cliches in their jingle samples, look for the excitation level to build through the production)
Just as a casting director chooses talent, a great jingle company will find the ideal personality, voice, musician for your project to capture your company image and marketing message most accurately and effectively.
You have every right to expect that the company you hire will create a musical production that is spectacular, exciting and compelling … Is it just okay? Then it's not good enough … You need to grab the attention of the demographic that you are appealing to and a jingle or sound signature that everyone recognizes and remembers will do just that. When you start a business, you put a face on it with a "logo" for letterhead, business cards, web presence etc. The same is true for an audio logo. Do not set for less. Be thorough in your search. Be sure that you have a direct line of communication with the writer and producer and that you have a good feeling about them. Trust your instincts. Good luck!